In particular, Bravo user MaxPawn had a record shattering day with over $17,000 in sales on Buya and the eBay API. They typically average two to four eCommerce sales daily and on Monday they sold a handbag for $10,500, a Cartier ring for $4,000, and an engagement ring for $2,500.
On top of Monday’s success, Max Pawn already had sales pending on eCommerce before they even opened their brick and mortar store’s doors at 9am PST.
In reference to Monday’s success, Max Pawn’s owner Michael Mack says, “Our motto is if you aren’t helping a person in line, then you are helping them online. It’s important to be in constant contact with your customers and you can’t just wait for them to walk through the door.”
Besides good merchandising, Michael Mack also contributes a lot of Max Pawn’s eCommerce success to the processes provided by utilizing the Bravo software. With the right process in place, he is able to better market his inventory for online selling channels and reach a wider range of customers – thus, generating record breaking sales while most stores are experiencing the summer slump.